Consumer Goods Analytics and Consulting

Elevate your consumer goods business and increase your market share with cutting-edge data analytics.  

Our Expertise

How We Support Market Leadership with
Consumer Goods Analytics

Our expertise in analytics and AI/ML services unlocks new opportunities for growth and innovation in the consumer goods industry. We provide  C-level business leaders and experts on field with powerful insights derived from data strategy consulting, cloud migration, and advanced data management practices.  

Our focus is on leveraging data analytics, AI integration, and machine learning to decode complex market trends, understand consumer behavior, and optimize operational efficiency. This approach ensures that consumer goods companies not only meet but exceed market demands in a highly competitive landscape. 

What We Do

Our Consumer Goods Services

  • Data Strategy Consulting
    Develop a data strategy that aligns with your consumer goods business goals. From market analysis to consumer behavior insights, craft a roadmap to leverage data effectively for strategic decisions.
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  • Cloud Migration Services
    Migrate to the cloud to enhance data accessibility and scalability. Cloud solutions offer consumer goods companies the agility to adapt to market changes and manage large volumes of data efficiently. 
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  • Data Management
    Ensure impeccable data management practices to maintain the integrity and reliability of consumer insights, supply chain data, and sales metrics crucial for informed business decisions. 
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  • Enterprise Data Architecture
    Design a robust data architecture that supports the vast and varied data needs of the consumer goods sector, facilitating seamless integration and analysis of data from multiple sources. 
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  • Data Analytics
    Leverage advanced analytics to gain deep insights into consumer preferences, market trends, and operational efficiencies, driving product innovation and targeted marketing strategies. 
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  • Data Governance
    Implement comprehensive data governance policies to ensure compliance with regulations, maintain data quality, and safeguard customer data privacy. 
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  • Data Engineering & Integration
    Integrate disparate data sources for a holistic view of your business operations. Enable a data-driven approach to streamline supply chain management, sales forecasting, and inventory optimization.
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  • Enterprise Performance Management (EPM)
    Adopt Enterprise Performance Management (EPM) solutions for strategic planning, performance measurement, and resource allocation to enhance financial and operational performance.
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  • Robotic Process Automation
    Utilize Robotic Process Automation (RPA) to automate repetitive tasks in areas such as inventory management and customer service, increasing efficiency and allowing your team to focus on strategic initiatives.

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  • AI Strategy Consulting
    Incorporate AI to personalize consumer experiences,
    optimize product development, and enhance predictive analytics for market and consumer trends.
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  • Machine Learning
    Employ machine learning techniques to analyze complex consumer data sets, predicting future consumer behaviors and
    identifying emerging market opportunities.

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  • 24/6 Support Services 
    Our dedicated support team is available round the clock, six days a week, to address any issues or queries you may have, ensuring uninterrupted, efficient operations.

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Our Partners

Our solutions integrate smoothly with various technologies, tailored to meet your specific business needs effectively.

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Streamline Operations and Maximize Profits with Our Solutions

Leverage our data-driven solutions to optimize your workflow and achieve superior financial results.

Our Approach

Experience Consumer Goods Analytics with B EYE

Project Ownership

We take full responsibility for each project, aligning closely with your goals from start to finish. Our team focuses on delivering business value through a well-defined strategy and timeline.

A man and a woman are collaboratively working on a laptop, engaged in B EYE's enterprise performance management (EPM) services. They are smiling and appear to be discussing a positive outcome or strategy. The setting is a bright, naturally lit office with large windows and a calm atmosphere, indicative of a modern workplace. The presence of multiple computer screens and office supplies suggests a productive environment where business performance and metrics are analyzed and managed.


We prioritize clear communication and detailed updates, ensuring full transparency throughout the project. You’ll always be informed about project progress, unforeseen issues, and any necessary adjustments to the plan or costs.


Our goal is to deliver clear, measurable outcomes that boost your efficiency and innovation. We transform data into actionable insights that drive impactful results.

The Industries We Serve

B EYE specializes in helping Fortune 500 companies across industries achieve their goals.

Our expertise transforms complex challenges into clear, actionable solutions.

How We Work

Consumer Goods Analytics Best Practices

Data Quality and Integrity

Maintain high-quality and accurate data to ensure reliable analytics. Regularly updating, cleaning, and validating data is crucial to avoid misleading insights that could negatively impact business decisions in the consumer goods industry. 

Consumer Insights and Behavior Analysis

Dive deep into consumer insights by analyzing data from various sources like sales, customer feedback, and market research. Understanding consumer behavior and preferences is key to developing products that resonate with the market and drive sales. 

Adopt Real-Time Analytics

Leverage real-time analytics to quickly adapt to changing consumer preferences and market conditions. This agility is essential in the fast-paced consumer goods sector for timely adjustments in marketing, product development, and supply chain. 

Supply Chain Optimization Analytics

Implement analytics to optimize the supply chain, from production to distribution. Analyzing logistics and distribution data helps reduce costs, improve efficiency, and ensure timely delivery of products. Enhance demand and inventory planning with analytics to accurately forecast product needs and manage stock levels, streamlining the entire supply chain process. 

Market Trend Forecasting and Product Innovation

Incorporate analytics for market trend forecasting and guiding product innovation. Analyze current market trends and predict future directions to stay ahead in product development and meet emerging consumer needs. 

Digital Marketing and Sales Analytics

Use data to optimize digital marketing strategies and sales channels. Understanding consumer interactions and sales patterns across digital platforms is key to maximizing marketing ROI and boosting sales. 

Our Advantage

Why Companies Choose Us


With over a decade of delivering exceptional data and consulting services, B EYE has become a trusted partner to Global Fortune 500 companies across industries. Our collaborations with NYSE and NASDAQ-listed companies, predominantly in Western Europe and the USA, have deepened our understanding of diverse business landscapes.

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Dedicated Team

Our team consists of professionals who are not only at the top of their technical game but also possess the soft skills necessary to collaborate effectively with clients.

A team of three B EYE professionals working on data management in an office setting. The man in the foreground, to the right, is pointing to a computer screen while holding a pen, suggesting he's explaining or analyzing data. He's dressed in a business shirt and tie. To his left, a focused female colleague in a black blazer attentively observes the screen, leaning forward to better view the content being discussed. Another female colleague stands in the background, participating in the discussion. The environment suggests a collaborative workspace with modern office equipment and documents spread on the desk, indicating a data-driven work session.

Project Delivery

We prioritize precision, efficiency, and clear communication in our project delivery. Our agile methodologies are tailored to each client’s needs, we adapt quickly and ensure projects are completed with the highest standards. 

A collaborative team of five professionals engaged in project delivery, showcasing B EYE's commitment to teamwork and expertise. Gathered around a white table in a bright office setting, they are focused on laptops and tablets, reviewing documents with charts and texts. Each member contributes to the discussion, pointing at data and sharing insights, embodying a hands-on approach to delivering client solutions.

Driving Business Growth

Our ultimate goal is to stimulate business growth for our partners. Leveraging in-depth experience and data-driven strategies, we uncover efficiencies and new growth opportunities. 

Three business professionals are seated at a table, engaged in a strategic meeting focused on business growth, embodying B EYE's commitment to advancing client objectives. The individual in the center, presumably leading the discussion, holds a digital tablet and is gesturing towards the screen, illustrating a point. His colleagues, a man and a woman, attentively review the content, with the woman pointing to a particular detail on the screen. They are dressed in formal business attire, and the setting suggests a productive and collaborative atmosphere with papers and a glass of water on the table, symbolizing a fluid exchange of ideas.

Case Studies

Explore how we’ve transformed businesses with our case studies.

360° Product Launch

Warehouse Capacity Projection Analysis

Real-time Global Sales

Consumer Goods Analytics FAQs

Data analytics is indispensable in the consumer goods industry for deciphering complex consumer behaviors. By analyzing purchasing patterns, preferences, and feedback, it uncovers hidden trends and predicts future buying behaviors. This process involves segmenting customers based on their buying habits, monitoring how changes in product features influence consumer choices, and evaluating the effectiveness of marketing campaigns.

The insights gained enable companies to tailor products to meet specific consumer needs, design targeted marketing strategies, and enhance overall customer experiences. Ultimately, this deep understanding of consumer behavior drives innovation, optimizes product placement, and ensures that companies remain aligned with evolving market demands. 

Cloud migration is a game-changer for consumer goods companies, offering far more than just scalability and flexibility. In the era of big data, cloud platforms provide an efficient way to store, process, and analyze vast amounts of information, crucial for tracking dynamic consumer trends and managing complex inventory systems. The cloud facilitates seamless integration of data across various business functions, breaking down silos between departments such as sales, marketing, and supply chain.

This integration is key for developing a unified view of business operations and consumer interactions, enabling real-time decision-making. Moreover, the cloud’s advanced analytics capabilities support predictive modeling and trend analysis, helping companies stay ahead of market shifts and consumer preferences. 

AI integration is reshaping product innovation in the consumer goods sector. Beyond analyzing consumer feedback and market data, AI algorithms delve into predicting future consumer needs and identifying nascent market trends. They can simulate consumer responses to potential new features, guide R&D teams in refining product designs, and even suggest new product categories based on emerging consumer interests.

AI-driven insights are particularly valuable in identifying cross-selling and upselling opportunities, enabling companies to expand their product portfolios strategically. Furthermore, AI can optimize the product lifecycle, from conceptualization to market launch, ensuring that products not only meet but exceed consumer expectations. This proactive approach to product development helps companies maintain a competitive edge and foster long-term customer loyalty. 

Robotic Process Automation (RPA) is a catalyst for operational efficiency in the consumer goods sector. It streamlines a range of routine tasks, including order processing, inventory updates, and customer query handling. By automating these repetitive tasks, RPA minimizes human error, accelerates process timelines, and frees up staff to focus on more complex, value-adding activities. In supply chain management, RPA can be a powerful tool for automating procurement processes, tracking shipments, and managing supplier relationships.

This automation extends to the logistics and distribution aspects, where RPA can optimize route planning and delivery schedules, enhancing the speed and accuracy of order fulfillment. The cumulative effect of RPA in these areas is a more agile, responsive, and cost-effective operational framework that can adapt quickly to market changes and consumer demands. 

Data governance is vital for data integrity and reliability in the consumer goods sector. It goes beyond establishing standard procedures for data management; it’s about creating a culture where data is recognized as a critical asset. Good data governance involves setting clear guidelines for data collection, storage, processing, and sharing, ensuring that every piece of data used in decision-making is accurate, timely, and compliant with legal standards. This is particularly important in an industry that deals with vast amounts of consumer data, where maintaining consumer trust is paramount.

Effective data governance also plays a pivotal role in regulatory compliance, particularly in regions with strict data protection laws. By ensuring that data practices are transparent and secure, consumer goods companies can avoid legal pitfalls, protect their brand reputation, and build stronger, trust-based relationships with their customers. 

Grow Your Consumer Goods Business with
Data-Driven Decisions

Partner with us to leverage the power of analytics, translate data into strategic actions and position your business ahead of the competition.