A Joint Venture of Know-How and Vision
We had the chance to work with a leading tech company responsible for helping numerous businesses stay on the cutting edge.
They tapped into B EYE’s expertise in data analytics and planning, aiming to revamp their marketing and campaign reporting. Together, we created a dashboard that didn’t just present data but did it in style.
Our Client’s Tech Journey
Crafting the Optimal Marketing Dashboard
B EYE’s Dashboard Deliverables
Through the lens of our dashboard, our client unlocked:
1. Comprehensive Campaign Overview:
- Distribution of members by campaign type
- Detailed campaign member reports
- Breakdown of members by campaign location
- Analysis of company sizes represented in campaigns
- Status insights: campaign member and contact statuses
2. Account-Specific Campaign Data:
- Overview of campaigns linked to specific accounts
- Insights on campaign types, products, and accounts
- Deep dive into market size data and more
3. Campaign Performance Metrics:
- Highlight of top-performing campaigns with the highest lead generation
- Analysis of campaigns that might require optimization, generating fewer leads
4. In-depth Leads Analysis:
- A breakdown of lead sources
- Number of leads generated from specific campaigns
- Insights into marketing funnel conversion rates
5. Lead Ownership Insights:
- Performance metrics related to lead ownership, enabling better management and allocation
6. Comprehensive Marketing Reports:
- Visualization of a data-driven marketing funnel
- Opportunities sorted by stage of the sales process
- Geographic distribution of opportunities by country
The final dashboard was more than just a tool; it was a visual journey. By aligning with the client’s brand colors, we received their heartfelt appreciation.
Your Data, Our Skillset
Looking for a clearer view of your data? Discover how B EYE can redefine your marketing visibility. Schedule a consultation today!