Market Research Analysis

Market research is a time-consuming and tedious task. Our client, a medical company, used a third-party service for market and competitor research. However, the data they were receiving was structured in a very unintuitive way. The data came in Excel sheets and was hard to read and structure. Our client didn’t want to lose the data they were getting but also couldn’t allocate enough time to go through it properly. They settled on only extracting and distributing the brand preference once a month, which left them with outdated information and a lot of data noise.

We built a dashboard that allowed our client to analyze their brand preferences and expand their strategic growth opportunities. By combining various data sources in one easy-to-access platform, we were able to give our client visibility over long-term trends of their own brand perception. The insights can be adjusted through filters and provide actionable insights into the customers’ attitudes. We set up the dashboard in such a way that our client could easily track how their competitors were progressing compared to their own products. Our dashboard also showed which products were “cannibalizing” each other and what new potential trends the R&D departments ought to look into.