Self-Service Data Visualization: User is King

Self-Service Data Visualization: User is King

By Severina Yordanova

December 19, 2023

The days of the static report being delivered regularly to the desks of business analysts who act upon it are long gone. The evolution of business analytics has left the regular business user knowing what they want, but unwilling to wait long for it.

Who would wait long in the era of digital transformation, when they can easily switch their provider with the click of a mouse? Here the role of self-service data visualization services comes into play which makes it easier for any business user to create flexible reports that answer their questions dynamically.

Decreased dependency on the IT department

With the rise of self-service tools employees now start to have a more thorough approach to data that was previously inaccessible. You can read more about the value of data literacy in today’s information economy. A lot of companies now concentrate on democratizing the data use and management for employees of all operational levels because it gives them governance and the potential to quickly act upon the shifting business needs.

self-service analytics - IT departments - B EYE

In most companies, it’s the responsibility of the IT or Business Intelligence departments to be gatekeepers of valuable data. They create and constantly change reports to satisfy the needs of the business user.

However, the process of data management and analyses can be significantly accelerated with the work of the IT department that sets and supports the software of applications, while business users are enabled to create self-service reports independently. 

With self-service data visualization, business users can access all data features and make data-driven decisions on the spur of the moment without increased wait times and dependency from the side of the IT department.

Faster, better decision making

The tendency is for BI technology to become more agile and adaptable to user needs. To accomplish this, organizations need to develop more user-friendly and intuitive interfaces that encourage users to get creative and make customizations and data improvements on the go.

The speed of reporting and data analyses is a key concern for BI users. To ensure reporting effectiveness, self-service BI tools should be quick and scalable – from simple to complex analytical workloads and high data volumes and put the control over data in the hands of users.

Qlik Self Service

Do you need a single platform that keeps all the answers to your data in one place? Look no more. Self-service applications, such as Qlik Sense, empower the end-user to create personalized dashboards by exploring any data they have access to. Qlik Sense Self-Service platform transforms every employee within your business into an analyst who is empowered to make data-driven decisions.

Respondents to a 2016 Qlik/Forbes survey on self-service and data visualization services believed that every single business function except finance should be using more self-service data analytics. (Finance groups are already using self-service tools at a high level.)

64% agree self-service data analysis models create a significant competitive advantage.

Self-service visualization graphic


Done right self-service data visualization services can change not only business efficiency on a management level but can also improve overall effectiveness on Operations. It enables users to act according to concrete business insights, spend a shorter time in search of information and discharge from their dependency on the IT department.

Numbers speak louder than words. And if you are willing to see how we transfer numbers into data insights that speak through graphics to your business, we can show you a demo of our BI solution Qlik Sense. Qlik Sense does not require a build and publish approach. Every user can drag and drop data to build their visual analyses.