Importance of company culture and values

Importance of company culture and values

By Lia Katerova

December 19, 2023

‘If you do not develop your corporate culture, it will develop itself. Corporate culture doesn’t happen by accident – and if it does, you’re taking a risk.’

Monique Winston

Every business leader should know that a company’s culture and values are crucial to its success. A positive company culture can encourage innovation, bring greater growth opportunities, and keep the team motivated and engaged. But how do you start building a unique and effective company culture that aligns with your vision and values? And what are the benefits of investing in your company’s culture and values?

According to research and reports, companies with strong cultures and values tend to score better in terms of employee satisfaction, competitive advantage, and overall quality. Clearly, your company culture and values should be a key part of your management strategy. But it’s not just about following certain rules or guidelines. Building a positive company culture requires leadership, integrity, and support from the top down. In this blog post, we’ll share some insights and tips on how to start, grow, and sustain a company culture that truly reflects your vision and values. In this article, we will delve into the significance of company culture and values, the role of key actors in shaping corporate culture, and the benefits of maintaining a positive work environment.

1. Company culture is often referred to as “the way things are done around here.” But what does that really mean?

Many employers believe that their company culture is intact and their employees are motivated to do their job as best as possible. In reality, this can’t be further from the truth. A positive corporate culture is, unfortunately, the exception rather than the rule. Most companies around the world fail to see the benefits coming from happy employees and are only interested in short-term profitability. The culture can’t and shouldn’t be based just on the financial benefits and potential profit increase. It should rather focus on the growth of its employees and ensure their long-term commitment. One of B EYE’s values and goals is to attract and retain the best people in order to help them continuously improve and become the best of the best in the industry.

what are B EYE Company Values

“Culture eats strategy for breakfast” is a famous quote from legendary management consultant and writer Peter Drucker. We at B EYE believe that culture eats everything. That is in no way saying that strategy is not important – rather, a strong and empowering culture is a steady route to reach organizational success. Our company believes that every organization should set its values around its people and clients, so in turn, the culture can thrive and create a positive environment. Without an environment that promotes employees’ growth, there is no way the goals can be reached, as every company’s biggest asset is precisely the people that work in it. We fully believe in this assertion and support our colleagues’ growth through a mentorship program; induction program; constant opportunities for career growth; continuous training – both internal and external, soft and technical related; various social benefits, and regular team building oriented events.

2. Who are the key actors driving the corporate culture? How can such people be recognized?

The role of the protagonist in the company culture or the ambassador of goodwill is one of high importance. Some of the characteristics that such ambassadors have and can be recognized by are:

  • They are highly engaged in the initiatives organized by the company. Such people try their best to participate in initiatives that help the team get close (such as team buildings, company events, and initiatives).
  • They encourage other employees to be more engaged and productive. Regardless if they are your superiors or inferiors, they will always push you to strive for excellence.
  • They are enthusiastic and proactively organize team events. Not only do they participate in the existing ones, but they also think of new and innovative ways to bring the team together.
  • They bring people up and recognize them for a job well done. Sometimes a simple “good job” is all a person needs to have a positive mindset and improve their work. The “protagonist” is always there to cheer people and point out their good features.
  • They are inclusive and put the effort into making everyone feel welcomed and understood. Whether it’s a new person or a long-term employee, the ambassadors of goodwill will try to communicate and make all the employees feel like they belong.

how important is Corporate Culture

People that support the company culture are pivotal as they will champion loyalty, performance, and engagement. And where there are engaged employees, there is a strong business that flourishes.

The role of the antagonist in the company culture or the toxic person is sadly, as in all stories, existing, and the effects of such people need to be minimized. You can easily find them in a company as they are:

  • Starting rumors. Such people are always trying to make the workplace chaotic and tense by starting rumors. It can be a rumor that a colleague is leaving or that the business isn’t going well and a bankruptcy is on the horizon.
  • Putting people down. The antagonist likes to feel better than everyone else. He does that by constantly criticizing people for their work and lifestyle, making the others question their own worth.
  • Emphasizing only the problems a company has. The company could be recognized as “The Best Employer of The Year,” and they will still find issues with the way things are done and stress on them in front of the other employees, which could then lead to an unstable environment.

Just like a virus, toxic employees subtly spread their negative attitude to others. Their harmful, contrarious actions can easily spread to other employees, who then begin to agree with and identify with the toxic individual.

A hostile environment makes for unnecessary stress, which is why when an antagonist is recognized, he/she should be stopped as soon as possible. The building blocks of all companies are their employees. So it is every employee’s job to strive to spread a positive attitude and take the necessary actions to stop the negative influence that is seen in others.

3. Why should we always maintain a positive company culture?

Some of the effects that can be observed when there is a negative corporate culture are hypercompetition, office gossip, and bad office discipline. Hypercompetition is a common issue since when the whole culture is built around profitability, employees start to believe that the only way to be successful and valued is to be greater than everyone else. This can have major negative consequences in companies where people work in teams, and each team leader needs to educate and help others grow. This, however, can’t be done if they’re constantly trying to put their colleagues down and show them their superiority. Office gossip and poor discipline are other negative outcomes that shouldn’t be overlooked. For a company to grow and improve every day, the office environment needs to allow it to do so. An environment that is filled with gossip and is chaotic can only lead to one thing – badly finished projects and a hostile workplace.

employee diversity in B EYE

The company culture affects the way people in the organization interact with one another, the way the company conducts its business, and the way the team interacts with its customers and partners. Culture is the most powerful resource a company has in order to attract and retain the highest level of talent. To keep the best people and expect from them precision and perfection in their work, a company needs to be the best employer the employees could possibly find. When a culture is strong, the employees are also at the peak of their productivity. So, to be the best in the industry, a company needs to create a culture where individuals can thrive.

4. Embracing inclusion and diversity in company culture

In today’s globalized world, embracing diversity and inclusion is a crucial aspect of maintaining a positive company culture. A diverse and inclusive workplace not only brings together different perspectives, experiences, and backgrounds but also fosters creativity, innovation, and problem-solving. By creating an environment where everyone feels valued and respected, companies can further enhance employee satisfaction and retention.

At B EYE, we understand the importance of diversity and inclusion in fostering a strong company culture. Our commitment to diversity and inclusion is reflected in our hiring practices, policies, and initiatives that encourage open dialogue and collaboration among employees. We believe that a diverse workforce leads to better decision-making, increased innovation, and, ultimately, a more successful company.

To promote diversity and inclusion in our company culture, B EYE:

  • Provides diversity and inclusion training for all employees to raise awareness, break stereotypes, and encourage open-mindedness.
  • Ensures fair and equal opportunities for all employees, regardless of their gender, race, ethnicity, sexual orientation, or age.
  • Encourages employees to share their unique perspectives, ideas, and experiences to create a more collaborative work environment.
  • Implements mentorship and sponsorship programs to support the professional growth and development of employees from diverse backgrounds.
  • Celebrates and acknowledges the cultural differences and unique contributions of our employees through various events, workshops, and initiatives.

5. Adapting company culture in a digital age

As technology continues to transform the way we work, it’s essential for companies to adapt their culture to remain relevant and successful in the digital age. Embracing a digital mindset can lead to increased efficiency, improved communication, and enhanced collaboration among employees. At B EYE, we recognize the importance of integrating technology and innovation into our company culture to stay competitive in the industry.

To adapt our company culture to the digital age, B EYE:

  • Encourages a culture of continuous learning and development by providing employees with access to online courses, webinars, and workshops to enhance their digital skills.
  • Utilizes digital tools and platforms to streamline internal communication, collaboration, and project management.
  • Fosters a culture of innovation and encourages employees to experiment with new ideas and technologies to drive business growth.
  • Regularly assesses and updates company policies and procedures to ensure they remain relevant and effective in a rapidly changing digital landscape.

Digital Era Of Employment

In conclusion, the importance of company culture and values cannot be overstated. A unique and positive company culture encourages innovation and may bring greater growth and competitive benefits. At Output, we prioritize our values of integrity, leadership, and trust, which guide our management strategy and support our professional and personal growth. As well as providing ample opportunities for our employees, we also score highly in quality and according to research and reports. We encourage you to check our open positions and join our team to share in our vision and achieve greatness together. Start your journey with us today and experience the benefits of a supportive and encouraging company culture.

‘Being a great place to work is the difference between being a good company and a great company.’

Brian Kristofek